Well, this is a cute, simple ad. Nothing more. No creative commotion, no intellectual puzzles no copy-oriented plays. It simply communicates that Lotus biscuits are always good with tea.
The ad, developed by Duval Guillaume Brussels, simply shows a packet of biscuits attached to the tea cup. In fact, the tea cup is holding it firmly.
The copy reads- Lotus and coffee, always together.
Without no apparent reason, this simple ad makes me remember that opera ad which came with a coca-cola in its hand.
CREDITS
Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Director: Katrien Bottez, Peter Ampe
Art Director: Sven Van Hooydonck
Copywriter: Geerard Van de Walle
Photographer: Jean-Francois De Witte
Via: Pixel pasta
