Ads for glues are usually set in an environment of exaggeration. In India, ads for fevicol have grabbed the attention of the masses with its innovative concepts, with a mixture of humor and exaggeration. This ad for Loctite glue, created by DDB Milan, Italy, also presents a nice concept in an exaggerated way.
The ad shows chains joined by Loctite. There is no text which describes about the product. But, I believe that there is no need for a copy, as the visual conveys the idea clearly.
Credits:
Advertising Agency: DDB Milan, Italy
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Creative Director: Vicky Gitto
Photographer: FM Photographers
Via: Ads of the world
