Linkedln breaks even: Can Social Networking be a viable business model?

Dr Prem Digital Healthcare Marketing

When MySpace is getting into all unnecessary mud and dirt Linkedln quietly proves its mettle. Here you won’t find sex-driven teenagers and young adults (and people who love to hide their identity) jumping onto it and create out- of-the-world creative trade messages on home page along with designer photos, blogs and much more.

Linkedln, on the other hand charms professionals of 25-65 demography and offers some basic features for free. Though some services are paid and these made this social networking site running for long three years. It’s only the first week of April, 2006 that the site has made some profits. Off course, people have believed in it and venture capitalist like Greylock and Sequoia Capital have made it their favorite bet.

Dr Prem Web Design and Development

Off late, to raise its subscription revenue Linkedln has added its service offering by giving people the ability to search and find their classmate online.

Co-founder Konstantin Guericke spoke with Business Week Online Senior Writer Steve Rosenbush about the subscription model that changed this social networking into a cash flow positive and a viable business proposition.

Dr Prem Healthcare Social Media Marketing
Scroll to Top