In this print campaign for Adorama, developed by DDB, New York , humor is rightly inserted with a view to make it more attractive. Indeed, the campaign is attractive with this very humorous element.
Life doesnât stop for pictures– the campaign says. This is a good caption for the product as it tries to make the prospective buyer know the quality(speed) of the product. The different situations, which are presented in this campaign is clad in humour and compelling enough to attract our attention.
CREDITS
Advertising Agency: DDB, New York, USA
Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Scott Cooney
Photographer: Craig Cameron Olsen
Imaging: John Cason, Aaron Needham
