Car ads have always a difference which make them unique from the rest of the other ads. They are more serious and usually never attempt anything funny. ( oh, I forgot those unexpected surprises). Even while preserving its aristocratic seriousness this print ad for Lexus IS 250C, breaks the conventional paths.
This ad, created by CHI&Partners, London, is based on a simple and beautiful concept. The copy reads- objects in the mirror may appear jealous.
Well, the ad beautifully conveys the idea that with a Lexus IS 250C, you will become a subject of envy.
Credits:
Agency: CHI&Partners, London
Designer: Kylie McLean
Creative Director: Charles Inge
Art Director: Dave Masterman
Copywriter: Ed Edwards
Via: pixelpasta
