Brands are adopting new strategies for marketing themselves, breaking the traditional advertising notions. We have seen how Levis tempted users to unbutton. As part of its âlive unbuttonedâ campaign in Hong Kong, Levis has adopted a unique method.
As part of the campaign, a special issue of the magazine EastTouch came dressed in mini Leviâs 501s. Readers literally had to âunbuttonâ the jeans to get the magazine. The 10,000 limited edition denim-clad copies sold out within three days.
This highly innovative strategy created a buzz and massive media coverage.
Via: mad blog
