This is an enigmatic way of promoting Levi’s jeans designed for women, where the womanhood had been portrayed as mermaid. The advertisement campaign has been created in the form of paintings depicting mermaid’s lust for the jeans. The basic color of the ad has been apparently blue that depicts both the most popular color of jeans and the color of ocean.
The advertisement seems to depict the freedom in approach of women as well however this aspect has not been carved out well. The advertisement has uniquely created to put extreme focus on the feminine aspect and attitude.
Moreover, the campaign produces a good synthesis of imagination and execution of the idea, which are remarkably good. The ad has been credited to Bate Asia.
Via Twenty Four
