This print advertisement which lashes out on the Ryanair was rejected to publish by the many newspapers of U.K. The advertisement was scheduled to be published on the behalf of several campaign groups highlighting the environmental costs of air travel. The advertisement has emulated the controversial ad published by Ryanair shortly after the 2005 London bombings.
The leading newspapers refuse to run this advertisement on the ground that the ad contains explicit reference to Ryanair and running the ad might have resulted in damaging their relationship with the company. The companies who refused to run the ad were of the view that running the ad will not be commercial viable for them as it could affect their revenues from the low-cost airline.
The advertisement has been prepared by the London based ad agency Provokateur.
