This an amusing print advertisement campaign launched by Leopard Cough Syrup to promote its product in a fascinating manner. The campaign while focusing on the product benefit wittingly portrays some conditions where a cough can be troublesome. The advertisements are showcasing two situations, watching secretly activities of Russian mafia where cough can give a hard time and the another ad is showing a person hiding in the room of lover in the presence of her husband in the room and where cough can be deadly.
The appearance of the campaign is not only humorous but impressive and effective too. The campaign interestingly has not put focus directly on the product benefit rather it exaggerated some situation where presence of cough is not desirable at all. Moreover, the advertisement was based on a very refreshing idea which has been executed excellently. The text of the advertisement reads, ‘Cough happens. Beware!’ which is equally amusing. The campaign was created by Contact Advertising, Thailand.
Via: Ads of the World
