Lenovo’s new ad campaign intends to reach serious business users as it is repositioning it as best in the class…rugged and elite to be specific. The global campaign for ThinkPad laptops, which it last year bought from IBM is going to be a multimillion dollar affair specially created for Winter Olympics.
Other than five 30 seconds television commercials, O&M also doing the campaign in print, online and outdoor. The agency has prepared five 30 seconds ads for television, Under Attack, Fast Forward, Werewolf, Ink and falling.
Via [Btobonline]
