Sure, this will create a buzz. This ambient effort for Layâs potato chips, created by Juniper Park, USA, succeeds to stir up the curiosity of the people.
At Chicagoâs Jackson Tower, they made an installation of potatoes breaking through the ceiling tiles. When the curious passers-by look around they can see the message- Our potatoes are grown closer than you may think
This effort is part of the layâs local 360 marketing campaign which also travels through TV, print, online etc.
Credits:
Advertising Agency: Juniper Park, USA
Chief Creative Officers: Alan Madill, Terry Drummond, Barry Quinn
Associate Creative Director / Art Director: Hylton Mann
Associate Creative Director / Writer: Andy Linardatos
Producer: Debbie Ingham
