This uniquely-draped bus, aka the ‘laundry has’ has nothing to do with a drycleaners business. This is an innovative publicity stunt for a sweepstake named “Spot the Bus”.
From May 15th to 26th, two medium-sized buses covered with clothes will cruise the streets of New York City. Spotting the laundry bus and messaging the time and location to 96787, one can enter in the Spot the Bus Sweepstakes.
Well, no comments on the authenticity of the sweepstake, but I will appreciate the ad effort as it will ensure mass participation and boost the curiosity factor.
Via Kottke
