When they sow the tagline ââan idea can change your lifeââ, it reaped so many hearts within no time. Idea Cellular, the mobile service provider has always been in the pursuit of new âideasâ to grab Indian hearts and almost all its efforts have attained successful results. Now, in its latest advertising effort of its ongoing âcorporate responsibilityâ Ideas, they have launched a new commercial.
This interesting commercial belongs to the group of latest Idea commercials which handles social issues and how they are solved with a unique âideaâ. so, we have seen how caste wars were resolved, education spread far and wide, citizens witnessed the power of democracy and good health was ensured for everyone through walking while talking. Now, the new commercial handles environmental issue, particularly deforestation.
In this commercial created by Lowe Lintas, brand ambassador and actor Abhishek Bachchan is seen personifying a tree. The ad opens with Bachchan’s voiceover talking of how minimal usage of paper would help save trees.
Via: afaqs
