Increasing number of people have started using advertisement downtime to check e-mails, sending or receiving messages on their cell phones in movie theaters. One can easily spot this latest trend in movie theaters during advertisements and trailers. Evidently, during the commercial moments most of the eyes in the theaters are glued on to the small screens.
However, this trend of consumers establishes that Cell phones are increasingly used for avoiding advertisements. This trend might be depressing for the advertisers; however, it can help them to think of some new ways.
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