This advertisement campaign by Turkish tyre brand Lassa falls in the category of guerilla advertising. The ad aims at promoting its tyres for higher water drainage quality, which it had recently invented. These Umbrellas have been given away to people in order to draw attention to the need of water drainage on tyres even during spring rains. People’s attention of tyre safety decreases once the prime rainy season is over.
According to the claims due to this ad strategy the sales of the product significantly improved. The ad campaign is credited to have distributed ten thousand umbrellas, one on the sale of every two tyres.
Via Marcomturkiye
