These ads by Y&R, Dubai, UAE for Land Rover aim to reach the minds of the customers through simple yet powerful ways that communicate clearly. The ads attempt to create awareness about Land Roverâs range of outdoor clothing and camping gear.
The simple, powerful concept is enough to create the desired effect on the consumers. Yet, at the same time, a simple doubt creeps into the mind. See those images. The background is somewhat blank. The mud-clad persons lack a suitable background. It might have been more effective, if there is a wild, natural background. Do you feel so?
Credits:
Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Photographer: Tejal Patni
Illustrator: Jomy Varghese
