Laguna Beach reality stars of MTV (Chris Thilk calls them spoiled, amoral and bitchy, a bunch of rich kids) are to model for Bongo in its spring ad campaign 2006. The ads are slated to release in magazines like Seventeen, Teen Vogue and Us Weekly in their February issue.
The Iconic Brand Group informs that Alex Murrel, Jason Wahler, Lauren Conrad, Stephan Colletti, Kristin Cavallari and Tallan Torriero starred BONGO Spring 2006 multimedia advertising campaign targets MTV viewers as specific. The concept behind the campaign is…guess what…party.
Dari Marder, the creative director for Bongo saya to get a perfect hip and party feel they have hired an Orange county band, rented a mansion on PCH on Santa Monica and let the Laguna Beach gang do what they are best at…
Other than the magazines the the campaign will also appear on internet and various in-stores.
