We donât know who is behind the beautiful avatar of online friendship. He may be a ‘she’, or she may be a ‘he’, chatting and cheating from the web of deceit. We have seen how a 15-year old Susan has been unzipped and revealed her ‘his color’- the 42 year old man. It was a clever photoshop ad for an internet security software product. Here is another campaign which tries to make awareness about the pitfalls of internet relationships.
The ads, developed by Talent, Sao Paulo,, shows how deceitful elements appear in adoring avatars of friends and lovers.
The copy reads-On internet some things are not what they seem to be. Be aware and enjoy the web at its best. Know how to surf safe.
CREDITS
Advertising Agency: Talent, Sao Paulo, Brazil
Creative Directors: João Livi, Leo Macias, Phillipe Degen
Art Directors: Leo Macias, Gustavo Nardini
Copywriter: Marcelo Jun Sato
Illustrator: Pedro Junior
