It seems that bathrooms and toilets in public places have become the favorite places of ambient advertising efforts for different brands as well as public awareness campaigns. The recent one who joins the group is Kleenex with their offer to stop nasal congestion caused by flu.
With the creative support from agency Trampolim Comunicação in João Pessoa, Kleenex placed interactive stickers on liquid soap bottles available in mall bathrooms and in toilets of public places. People will be confronted with a question- got flu?
Previous bathroom ad efforts:
AVON against domestic violence
An anti-drunk driving bathroom effort
CREDITS:
Advertising Agency: Trampolim Comunicação, João Pessoa, Brazil
Creative Director: Bob Ferraz
Art Director / Illustrator / Photographer: Gustavo Frazão
Copywriter: Bob Ferraz
