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Vodka is good, if it makes you a better person. And I am not sure about that. Vodka ad is good, if it makes a good person. And I have an example for you. Absolute vodka presents a campaign with a marvelous idea- absolute kindness.
The campaign presents the idea- kindness as currency. It envisages a world, in which you can purchase anything with kisses, embraces instead of cash. Watch the video.
Oh, what a sweet idea. We donât have to toil hard to earn the money. There wonât be crimes to make some quick bucks. The phrase âmake some quick bucksâ will change to âmake some quick kissesâ. The persons who can not love will become beggars-ââ give me a kiss, give me a kisss..â
We will begin to love more. We will buy movie tickets with a kiss, we will walk-in to a bar and have some pegs with kisses.
Kindness as currency, if this concept makes us to think for a while, this vodka ad is good. Cheers. Sweet kisses!
Via: Adgabber
