Sometimes, Christmas is a season for exchanging greetings to foes, and tell them that they are our friends. Go to church, and forget god. Go shopping, loosen your strings, and talk about charity. Sometimes, it may be so. An occasion for celebration, feign love and good will, and forgetting the downtrodden neighbor amid our celebrations. Well, this advertising effort from Kids Company, is trying to raise money for annual Christmas Day event supporting over 1000 children.
Well, don t forget them amid your merryumaking. We have seen those homeless people who are like abandoned Christmas trees. This poster campaign too, though not as symbolic as that abandoned Christmas tree effort, makes an impressive effort.
The campaign, developed by AMV BBDO, features a series of site-specific 6-sheet posters featuring young children alone in the city, evoking the conviction that no child should be alone at Christmas.
Credits
Agency: AMV BBDO
Head of campaigns: Laurence Guinness
Creative director; Jane Caldwell
Agency planner; Louise Nolder
Art director: Paul Cohen
Copywriter; Mark Fairbanks
Via: The Inspiration room
