Kellogg’s new ad claiming eating breakfast makes children more alert, has been recently smacked by the Advertising Standards Authority. The ASA has directed the company to not to show the ad until it is not changed since the company has no backing to its claim.
The voice-over of the ad has said, ‘Research shows that when they eat a cereal like ours, kids are on average 9 per cent more alert. See if you can spot the differences with Kellogg’s Corn Flakes.’
However, the experts at the ASA is of the view that evidence generally shows the benefits of eating break fast but the research carried out by Kellogg’s has measured post-breakfast alertness levels just for half an hour not the entire morning.
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