If those rock bottom price on Mother’s Day bargains look too good to be true, think twice, as they are probably be. Since shoppers are looking for appealing presents on Mother’s Day, Jewelers time their sales with two price advertising. These ads were misleading, noticed Australian Competition and Consumer Commission (ACCC), since the item jewelers put on sale was never available on ‘was’ price.
Two price advertising, for instance, claims, the original price of an item was say, $150, but for the special occasion is available at $100. ACCC feels these claims are meaningless because the piece was never ever on sale for $150.Such claims were displayed last year on outdoor hoardings as well as on catalogue. Such advertising or promotion is illegal under Trade Practices Act and likely to breach fair trading laws.
