This is a significantly notable advertisement campaign for the Kamitei Foundation involved in contributing to the education of children in Tanzania. The campaign evidently shows the importance and the persistent need of education among the deprived children. The campaign seemingly focuses on the effective photographs depicting the backwardness of people in the absence of education and with the complementing copy spelling out why education should be given preference over money.
Obviously this ad was never in need of a great idea however, it of course needed a fine execution. This campaign had won Silver at the Epica Awards in the category of Public Interest. The campaign was created by BBDO Stuttgart, Germany.
Via Hout Lust
