This suitably-illustrated print campaign for the radio program- Kacophonia- grabs our attention owing to the same quality. Kacophonia is a special radio program on Guarani FM, a station that plays only classic rock.
The print campaign features magnetic tapes forming images of classic rock players, indicating the idea in a novel way.
The campaign has been developed by RC Comunicação, Belo Horizonte, Brazil.
The copy reads- Kacophonia. Listen to your elders.
CREDITS
Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Creative Director: Guilherme Araújo
Art Directors: Rafael Gil, Erika Simmons, Eduardo Araújo
Copywriter: Gustavo Costa
Illustrator: Erika Simmons
