Junk food advertising is to get an axe in AUS

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Kieren Perkins, the champ swimmer will ask children to ‘get active for an hour a day’.

To get a check on junk food advertising The Federal Government of Australia has launched a $6 million advertising campaign. Trying to check on obesity ‘epidemic’ the government via this campaign will urge children to exercise more to keep a healthy life.

Health Minister Tony Abbott while addressing a group of Sydney school children said they wanted every child to be active and should participate in more physical exercises.

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The less it is in front of TV, computer, game boy the better it is. The more it is on beach, cricket, football, soccer, the merrier it is.

The campaign will run for three months in national television channels and magazines. It shows the children who smiling and happy and healthy kids are exercising more on stead being in couch.

Via [theage]

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