Giving a short break to the monotonous monologues, Nestle’s Juicy Juice is in an active dialogue with the consumers. They have found a unique method and have integrated twitter into the ad campaign.
The ad which are included on mom-targeted sites BabyCenter and CafeMom carries some questions like “How do you stimulate your child’s mind?” or “How important are vitamin-enhanced foods to you?”. Users can answer the queries as short messages, or tweets, directly in the ad.
If users are logged on to Twitter, the answers will be posted to the ad directly; otherwise users are first directed to Twitter.com to sign in. If the user clicks the ad unit, it will redirect him to Juicy Juice’s YouTube site, which includes informative and promotional videos.
Via: Adage
