Johnnie Walker Red had launched this television commercial on Boxing Day last year in Australia in association with the recently held Ashes series. The commercial, latest in ‘Keep Walking’ series, aimed at promoting its Scotch whiskey in an unusual way by incorporating invisible characters. The commercial shows usual evening activities on the streets of Sydney, King Cross, while keeping everybody invisible. The entire campaign centers on the perspective of an invisible person who walks through the streets before reaching a bar to sip the whiskey.
The nigh spot was shot over three nights in King Cross, which is an ill-famed red light district in Sydney. The commercial was also connected with the Johnnie Walker Red Label bar found at every venue of the Ashes series. The commercial was created by Leo Burnett, Sydney.
Via Duncan’s TV
