A job site in Switzerland had rolled out this hilarious print advertisement campaign to promote its brand name and to expand its customer base. The campaign simply aims at conveying that job’s availability is reported on this job website, www.jobwinner.ch, at fastest speed. It has adopted a very creative and amusing concept to convey the message in a very effective way. The advertisements are showing deaths taking place at different workplaces such as museum; farm and hotel; in order to depict that the job’s availability will be quickly posted on the site. However, showing deaths is just an appropriate exaggeration of the basic idea of reasons causing job’s availability.
The presentation of the campaign is not only humorous but impressive as well. However, the execution of the campaign is seems to be slightly falling short if compared with the idea. The advertisement showing death occurring in a hotel due to an accident but the person who came under the chandelier managed to keep everything of the tray he was holding, quite intact. The text of the campaign reads, ‘As soon as a job is available, it’s on our site’. The campaign was created by Wirz/BBDO, Switzerland.
Via Ads of the World
