This is an interesting print advertisement campaign launched by JK Tyre to focus its durability. The campaign aims at conveying that these tyres have the ability to survivce in any extreme conditions. The campaign has shown tyres, which are survived the three deadliest calamities such as hurricane, tornado and tsunami.
Depicting these calamities is nice exaggeration of the idea as they are known for devastating anything that come in their way. Interestingly, the tyre are arranged in such a manner that is giving impression that the vehicle to which they were attached also destroyed in the catastrophe, but only thing that remains is JKK Tyre.
Despite taking a negative shade and background, the presentation of the advertisement is so lucid and strong, representing self expressive genus of advertisements, that no copy was used. The campaign is credited to Everest Brand solutions, Mumbai, India.
Via Ads of the World
