Dentsu Inc, Japan’s leading advertising agency in its latest study predicts that on the pretext of World Cup, Japanese consumers will buy flat televisions, soccer jerseys and beer and will take the nation’s overall spending to $4 billion. Now that’s a conservative estimate because if Japan keeps on winning the games and move to final levels the spending is expected to touch sky.
There is another reason, why we are calling this a conservative estimate. In last World Cup in 2002 Japan along with South Korea added $16 billion to the economy. Four times bigger than this year’s prediction.
Hardcore football players will also spend lavishly on the plane fair to German
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