We understand that IVECO has lunched its vehicle DAILY with the tag line ‘Das Einsatzfahrzeug Der Profis’ or ‘for the use of professionals’ but it is not clear why the ad maker Red Cell from Düsseldorf in Germany chose to use a generic term to specify the operational vehicle that is suited only for people engaged in the rough and tough jobs on the fields or inside factories. It is for professionals who have to travel on the rugged terrains with their heavy tools that Iveco Daily is meant for and not for professionals carrying laptops and traveling on smooth city streets.
