So, when this security camera is on, thieves will be stealing in the limelight! This is clever-This print campaign for Midea Security cameras, developed by Ogilvy, Shanghai, humorously conveys the message.
The campaign shows different incidents of theft that are happening in stages, in full glare of public attention. Three ads feature three different incidents of theft- one is happening in an antique shop, and another situation is when a man tries to steal a car and the third one is of someone who tries to break a safe.
CREDITS
Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Director: Kevin Lee/Kit Ong
Copywriter: Kit Ong
Account Manager: Cissy Shen
Account Supervisor: Shining Gao
Art Director: Robin Wu/Minsheng Zhang/Jordan Dong/Zhang Lei/Kevin Lee
Photographer: Keno Zhao (Refine Images)
Typographer: Robin Wu
Retoucher: Joo Jeoh (Refine Images)
