Well, our body is an amazing thing because it involuntarily performs those ‘usual’ entertaining things. Sometimes, we fail to recognize the changes happening in our body. They may be warnings about our unbridled lifestyle spiced up with yummy over-eating and motionless extravaganzas. Now, Goldâs gym in Costa Rica says that itâs about time to move for a change.
This print campaign created by Jotabequ, San José, features buttons, tie and belt in a suffocated stage. Their pain and agony are shown animated through the funny art-direction, which indeed gives importance to the subtle details too. Anyone can grasp the idea and it also inspires people to do something to cut (or prevent) the excessive flab.
Other Gold’s gym ads:
Gold’s Gym: Enticing customers for a perfect body
CREDITS:
Advertising Agency: Jotabequ, San José, Costa Rica
Art Director: Héctor Acuña
Copywriter: Osvaldo Baldi
Photographer: Noelia Badilla
