ISEO Locks has embarked on this ambient campaign to raise awareness about the growing rate of breaking-ins into office suites at business centers in Selangor, Malaysia and to show how their products provided the solution with burglarproof locks. The advertisers had created a mail drop designed as a credit card and these cards were lodged into doors of office suites in business districts to explain how easy it would be to break into premises that were not equipped with burglarproof locks. The campaign was based on a spectacular idea and it was executed so effectively that might have appealed to many potential customers.
The campaign was planned in such a way that it would have struck the minds of people at the very right time and place, which naturally makes a campaign extremely effective. The advertisers claimed that an inquiry rate of 28 percent recorded on ISEO products within the first month of the campaign. The campaign was conceptualized and created by DDB, Selangor, Malaysia.
Via Invisible Red
