Shockingly, the Gawker media has decided to abandon its two underperforming blogs, fearing an advertisement downturn. Recently, founder of Gawker Media Nick Denton announced that the two blogs Sploid and Screehead would be sold. However, many reasons were sighted for this step but first reason among them was advertising downturn.
It is quite stunning to hear from the blog veteran Nick Denton that he is expecting an advertising downturn, and it will surely send shock waves to entire blogosphere.
If the blog giant Gawker is expecting a sqeezing ad revenue, what would other small fishes in the blogosphere expect?
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