This is an ad for coffee. But what we can predominantly see is scattered things like bra, shoes and socks in a library that suggest a hurriedly propagated steamy hanky-panky somewhere behind the bookshelves. Coffee is hot. This ad is hot, but too hot for Nescafe.
There are Print ads which travels through the similar paths(that doesnât mean that this is an imitation of any other work.) a clever, humorous, suggestiveness is present in ads for such brands like Axe and wonderbra. Indeed this ad also entertains us, make us laugh and stare. But where is the coffee? The first thing that grabs our eyes will be that thrown-away bra(naturally)
The copy reads- great ideas come from great coffee
CREDITS
Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Patrik Reuterskiöld
Copywriter: Hanna Belander
Photographer: Bobo Olsson
Additional credits: Martin Johansen, Jacob Hamilton, Sophia Breme, Ro
