Philippine Daily Inquirer has published this advertisement campaign with a view to persuade people to read Inquirer to know what changes are required to be made in the society. This is the only newspaper of the country that raises social issues and makes people aware regarding the desired changes. The campaign was launched to target indifferent citizens of the country and encourage them to act for themselves.
The advertisements have used different controlled toys to depict that there is a persistent need to come out of shambles. The basic idea of the campaign is quite original and fresh with a high quality of execution. However, the last advertisement by the same daily was against human right violation against women, which is equally powerful.
The copy of the campaign is simple and direct that reads, ‘The Power of Knowing’, indicating how it liberates a person to head for a positive direction. The campaign was created by Dan Matutina from Idea!s.
Via Hout Lust
