There are so many ways to make the message powerful through the creative use of the advertising medium. A billboard is the apt example for a right medium. A billboard, when it is intelligently placed and arranged in a way to communicate the message correctly, can be described as an intelligent one.
This billboard for Colorado State Patrol is an example for the above observation. The billboard aims to make awareness among the people about the danger of Tailgating. The image shows a truck being hit by a car, and the damage âcan be seenâ on the billboard.
The copy reads- Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.
CREDITS
Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martine
Board Construction: Bill Kinsey
Via: Ads of the world
