Hummer has been relentless in offering rock bands huge sum of money to buy their songs and on the other hand, the rock bands too are seem like relentless to turn down the offer from the gas guzzler. For many, it’s a riddle why Hummer goes for indie rock band rather than targeting the leading bands.
In recent show down, it offered a rambunctious rock band from Portland $50,000 for the right to use their song ‘It’s Trivia’ in its commercials.
Hammer, however has been accused of inefficient gas use what it defends considering its big size. Further, it has also been alleged that they have copied the U.S. government’s Humvee, which was brought to civilian use after serving seven years in the army.
Lance Jensen, president of the advertising agency Modernista, is the mastermind behind the Hummer campaign who says, ‘we just pick music that we like as people’.
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