Indian Railways seems to be vigorous to increase its ad revenue in every possible ways as it has recently decided to sell ad space on the back and the border of the rail tickets. Railways hopes to fetch around Rs. 100 crore a year by selling ad space on tickets. Since Indian Railways’ tickets are in tangible form and are printed in huge numbers, the new strategy will definitely benefit the organization in maximizing the revenue.
All the five zones of Indian railways are likely to invite bids from media buyers to sell advertising space on the tickets. Further, media buyers will lend out the ad space to the advertisers. In addition, India Railways is also contemplating to increase the size of the tickets to provide more ad space.
