Through this print campaign Amnesty international is questioning the unsympathetic attitude of the people all around the world to the grave human rights violations.
The campaign developed by Colenso BBDO, New Zealand, features situations like beating and execution that is happening in public places. We can see that the people are ignoring these cruel incidents of human rights violence.
The campaign effectively conveys the message through arresting visuals. The copy reads- Ignore us. Ignore human rights.
Ignore us. Ignore human rights. Amnesty International.â
CREDITS
Advertising Agency: Colenso BBDO, New Zealand
Group Head: Angela Watson
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Copywriters: Jonathan McMahon, Karl Fleet, Lisa Fedyszyn
Art Directors: Jonathan McMahon, Karl Fleet, Lisa Fedyszyn
Agency Producer: Phil Newman
Photographer: Henry Jen
Retoucher: Kevin Hyde
Designer: Lachlan Palmer-Hubbard
Account manager: Kate Smart
