Videogame portal IGN wants to do it the techie way. No more banner ads and straight to fancier ‘sight-sound-motion’ ads. Rightly so, in this computerized age the company feels it is wiser to employ new and better technologies for its promotion.
IGN’s head of marketing David Tokheim said:
These consumers are more and more savvy, we can’t offer a cookie-cutter solution to reaching users, it’s not effective.That’s why we work loosely with advertisers to create unique ads and custom-made components
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With the easy accessibility of internet, after the introduction of broadband, the company can have better coverage among readers of the popular gaming and entertainment network.
