This print campaign for IG Motorrad, developed by Euro RSCG, Zürich, Switzerland, points out to the possibility of dangers on roads in New Zealand. The board saying âMinefieldâ has been shown in the ad to indicate the danger visually.
The copy reads – Slippery manhole covers and slick road markings are some of the reasons why Switzerland suffers nearly 800 motorcycle accidents each year. Together we can clear the road for more safety and fun when riding our motorcycles.
By comparing the dangers on the road to landmines, the ad is inviting our attention in a strong way. Apt one.
CREDITS
Advertising Agency: Euro RSCG, Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Nicolas Vontobel, Philipp Lengyel
Copywriter: Ivan Madeo
Retoucher: Alex Herzog/red.department
Photographer: Oliver Nanzig
