â¦wait. You think that you can pretend sadness at a funeral while actually you are smiling at the fact that your enemy is going to be put six feet under you? You think that you can hide your wild card smile while playing the poker? You think that you can hide your smile and pretend romantic grief when your boyfriend is about to bid you good bye. Then see this interesting print campaign for Fujifilm Finepix Cameras.
The campaign developed by RMG Connect, New Delhi, shows different serious situations in which some people cleverly hides smiles. But the camera is cleverer, with smile capture, and it shows us the hidden smile.
CREDITS
Advertising Agency: RMG Connect, New Delhi, India
Executive Creative Directors: Anuja Chauhan, Priti Kapur
Creative Directors: Anupama Ramaswamy, Simran Sahni
Art Director: Anupama Ramaswamy
Copywriter: Simran Sahni
Images: Photolibrary
Via: Ads of the world
