Expedia wishes you to enjoy your trip with a real best price guarantee proposition. Your personal trip guide Expedia promises a best price guarantee by reimbursing consumers a $50 coupon flat and the value difference if she finds a cheaper deal online. It may be anything, airfare, flight and hotel, cruise, car rental, to and fro airport service, weekend vacation package or any other related service.
So far so good, I am sure there is no catch involved and like a true online leading travel site Expedia the 10 year old establishment will be able to keep its competitors Orbitz, Travelocity and Priceline at bay. This time it would definitely go smooth and no lawsuit will dampen its promise like earlier name-your-price-segment.
Expedia will showcase its new positioning in all communications with customers, including a nationwide ad campaign by Deutsch Los Angeles that captures the excitement of travel, and spotlights the customer-centric initiatives. The new ads will also feature the company’s new tagline, “Enjoy your trip.”
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