This is an interesting print advertisement campaign launched by the International Action Network on Small Arms to warn people of possible accidents if anyone keeps guns. IANSA is the global movement against gun violence which is day by day increasing all over the globe. The organization has taken efforts, to make people aware through the campaign, to stop the proliferation and misuse of small arms and light weapons. The advertisements are interestingly showing completely unassembled small guns showcasing every component of it. But the points highlighted, which is usually used to identify a particular component, are used here to narrate stories about accidents took place due to carelessness.
The main idea of the campaign was to emphasize that keeping a gun can lead to an accident. The punch line of the advertisement reads, ‘It’s not easy to put live back together.’ The campaign was created by Y&R Asia, Singapore.
Copy of first ad: On Tuesday March 23dr, 18 year old Daniel Masters was home alone. Bored, he pulled out his brother’s handgun. His mother arrived home and startled him. The gun discharged, sending a bullet through her chest.
Copy of second ad: Hoskins, Michael 41, was watching television. His night shift was due to start in an hour. At 12.45am puring his second cup of coffee, he heard a loud bang. Rushing upstairs, he found his 3 year old son lying in a pool of blood clutching his father’s handgun.
Copy of third ad: September 3rd at 9pm, Gerald Lee was drinking at a party. He pulled out his brand new handgun showing it off to his friends. “Don’t worry, it’s not loaded”. Pointing the gun at his head, he began pulling the trigger. On the fourth pull, the gun discharged killing him instantly.
Via: Hout Lust
