This advertising effort from Hygiene Color Bleach aims to show that the product removes stains fast. But the effort can not be described as something which draws our attention. Even if it succeeds to draw the attention, it does not convey the message in a suitable way.
When we see the image from a distance, it appears there is a stain on the clothes. But as one comes closer, the stain disappears. Plays with eyes, but not with our minds.
The effort has been developed by McCann Worldgroup, Bangkok.
CREDITS
Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh
Via: AdGoodness
