This is an interesting advertising campaign for promoting Hummer H3 that focuses on the rugged aspect of the vehicle and the ability to conquer toughest geographical landscape. Apparently the advertisement is based on the theme of the cover page style of the National Geographic magazine in order to concentrate on the different landscapes that are considered to be tough. The title of the ad is ‘challenge geographic’.
The other aspect of the ad is to depict the ability of adaptation of the Vehicle in different climates and conditions in order to survive in a given condition. Moreover the idea of the campaign is actually refreshing and the execution is equally talented. The tag line of the ad reads, ‘The H3 Hummer like nothing else’. The ad is credited to Leo Burnett, Dubai, UAE.
Via Ads of the World
