Either you have it in you or not.
I personally feel that writing creative and result oriented ad copy cannot be learnt in business schools. Yes, students will study some guidelines, some copybook rules, what they should remember and what not, but eventually, one has to start (only lucky ones get a relevant research result at their desk ready) from a blank paper and scratch one’s mind before coming up with a winning copy.
However, it is good if you refresh some copybook basics. Freelance writer Brian Konradt (Founder of LousyWriter.com) shares some tips how to write a better ad copy:
Step 1: Know the basics (Attention, Benefit, Interest, Action)
Step2: Know the medium
Step3: Know the style
Read more here
